A strategy focused on a forward pharmacy model creates a customer focused approach by providing opportunities to offer extra advice and services on key health topics. This approach really drives customer loyalty by providing a superior experience which ultimately grows dispensary sales and drives OTC.
The first video below will introduce you to the ‘Forward Pharmacy’ concept and explain 2 popular styles of Forward Pharmacy typically practiced in pharmacies across Australia.
The second video is a case study from the Greens Dispensary Group that has successfully rolled out a Forward Pharmacy model. It was rolled out month by month, store by store.
The result: Pharmacists now interact with customers at every opportunity, while the pharmacy assistants have been up-skilled to become technicians and deliver the dispensing process from a technical viewpoint.
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